A/B testing is employed to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and to determine which of the variants is …

Sep 22, 2025 · A/B testing is an experiment in which marketers split their audience and create multiple versions of a particular variable in a campaign to test the effectiveness of that variable …

Nov 12, 2025 · A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.

A/B testing (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which one performs better.

Jul 23, 2025 · A/B testing or split testing, in a nutshell, is a means to compare two iterations of an email, website, or other marketing asset and assess the performance differences between them.

May 6, 2025 · A/B testing can be defined as a controlled experiment in which two versions of a variable, algorithm, or system, are compared against each other. The goal is quite simple: to …

2 days ago · A/B testing, or split testing, is a quantitative user research method. In A/B testing, researchers show different users two versions of the same design to identify which one …

Aug 11, 2025 · In an A/B test, A is usually the control — the existing version of whatever you’re testing. B is the variation — the change you believe might perform better.

Jun 24, 2025 · A/B testing (split testing or bucket testing) compares two or more variations of a digital asset (like a webpage, app, or email) to determine which achieves better outcomes, …

Dec 10, 2025 · The results of A/B testing, sometimes called split testing, provide valuable data about what is or isn’t working with the test subject. A/B testing can be used in various …