The nationwide boycott of Target stores, launched on February 1, 2025, has garnered significant attention in response to the corporation’s decision to cut its Diversity, Equity, and Inclusion (DEI) policies.

Civil rights activists gathered outside Target's headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

Target was one of corporate America’s most forceful supporters of diversity and inclusion initiatives and vowed to support Black Americans in the aftermath of George Floyd’s murder by police in Target’s home city of Minneapolis in 2020.

Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

"We remain focused on driving our business by creating a sense of belonging for our team, guests and communities through a commitment to inclusion," Target said in a statement announcing the change. "Belonging for all is an essential part of our team and culture, helping fuel consumer relevance and business results."

Civil rights activists gathered outside the Minneapolis headquarters of Target Corp. on Thursday to call for a boycott of the retailing giant over its decision to roll back its diversity, equity and inclusion initiatives.