To kick off 2025, Ad Age asked industry leaders to share their predictions on all things advertising and creativity.

Nearly 2 in 3 Americans (63%) say that improving their diet is “frequently” one of their New Year’s resolutions, according to ...

JCPenney has hired Mischief @ No Fixed Address to manage its creative business as the beleaguered department store chain ...

The move comes as the U.S. ad industry enters the fourth month of a contract standoff between Paramount and Nielsen.

Costco is defending its DEI practices amid calls for a boycott, offering a lesson for other brands facing similar pressure.

Are you a print subscriber? Activate your account. By Brandon Doerrer - 21 hours 15 min ago 1 day 18 hours ago 3 days 10 hours ago By Erika Wheless - 5 days 15 hours ago By Hans Greimel - 1 week ...

The bombshell link between cancer and alcohol consumption outlined in an advisory from the U.S. Surgeon General on Friday ...

TikTok head of ads in North America Sameer Singh is leaving the platform, according to an internal memo shared with Ad Age.

Doritos is one step closer to its Super Bowl spot.

Labels on alcohol products like beer and wine should carry warnings of their links to cancer, the U.S. Surgeon General said.

The telecom will host on-field activities, NFL meet-and-greets and live musical performances on Super Bowl Sunday ...

For advertising and brand management professionals, Q4 to early Q1 is a hectic time often focused on developing Super Bowl ...