Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

Luckily, American superstar Coco Gauff always shines the brightest on the biggest stages. And it's not just because of her vibrant yellow New Balance kit. While most American tennis fans were ...

Coco Gauff is definitely dressed for success with her New Balance outfit at the Australian Open. Jelena Dokic, the former player who does Australian TV tennis commentary, called it "one of the ...

I'm sorry, guys," Coco Gauff said. On a more serious note, the World No. 3 spoke about the process of how kits end up being used, admitting that she does give her ideas and then the New Balance ...

Coco Gauff dazzled fans on ... myself with my on court interview today... Gauff assured everyone that her Marvel-inspired outfit, designed by New Balance, was as comfortable as it looked.

Earlier on Instagram, Gauff encountered a fan who shared a reel showcasing her New Balance shoes. The fan excitedly said, “I just got Coco’s shoes in. So here’s Coco’s shoes she played in ...

A set down, it was looking like a familiar story in the fourth round for Coco Gauff. The American was ... flexing her deal with New Balance that sees her have something no-else has.

Coco Gauff expressed discontent over ... only to find that it wasn’t as difficult as she had expected. Gauff was praised for her bright yellow New Balance outfit during the interview.

Coco Gauff's white-and-neon-yellow ... Australian Open: Scores | Schedule | Draws Following Gauff's 6-4, 6-2 third-round win over Leylah Fernandez, former World No.4-turned-pundit Dokic dubbed Gauff's ...

Coco Gauff last year earned $1.25 million a match ... so that’s what I wanted to do,” she said of the open-backed design. “New Balance has great designers but it’s actually kind of a ...