Learn how an enduring purpose guides a company's principles, values, and goals, shaping its direction for financial and ethical alignment in investment decisions.

One of President Donald Trump’s longest-serving White House aides Monday gave the clearest explanation yet of an epochal shift in America’s global role, as the administration charts a brazen course ...

Most businesses confuse their vision with their mission. One is your destination; the other is the engine that gets you there. In this comprehensive guide, we break down the mechanical differences, ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Harvard Divinity School began operating under a new mission statement last month for the first time since 2008 — the only concrete change immediately resulting from a yearlong strategic planning ...

Tesla has released part four of its so-called "Master Plan" in a post on X. Unlike the more focused "Secret Tesla Motors Master Plan," which outlined concrete plans for future products, this "Master ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...

Accountability starts at the top, or it doesn’t start at all. If a company says it values experimentation, it should reward smart risks and accept failure as part of the process. Every few years, ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

So, you’re thinking about your business’s big picture, huh? Good idea. A mission statement isn’t just some fancy phrase; it’s like the heart of what you do. It tells everyone, inside and out, why your ...