Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.

Imagine flawlessly orchestrating your brand's message across every platform. Insights from a business owner and a CEO will ...

Getting a shoe’s comfort, performance and style right is important. But these brands also have taken a page out of luxury ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Zhejiang Geely Holding Group, China's largest private carmaker, has demonstrated steady growth in overseas markets, achieving ...

Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

Drive rewards and loyalty program participation. Here is a how-to guide on how to run a successful bonus points event for your rewards program.

Sponsored by MCI   Influencer marketing may seem like a strategy reserved for mega-brands that partner with content creators with millions of followers, but it can be a surprisingly accessible way to ...

The current AI boom has led to a wave of bold predictions and ambitious claims. Yet, behind the headline-grabbing ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...