For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google Ads seems to now have PMax, Performance Max, channel reporting on the account level. This allows you to compare multiple PMax campaigns on the same screen, the same report. This was spotted by ...

Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers ...

Google has been criticized for more than a decade for not giving advertisers the data needed to make decisions on their own -- data that is often used to optimize campaigns and determine ad and ...

PMax’s channel performance reporting shows advertisers how campaigns perform across Google’s networks, opening the door to smarter optimizations. Advertisers spotted Google’s new Performance Max (PMax ...

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels. Google appears to be rolling out the Performance Max Channel ...