YouTube is raising monetization thresholds, but filmmakers say its real value often lies in audience, commissions, sponsors ...

Spread the loveYou’ve poured your heart and soul into creating a fantastic video. The editing is slick, the content is ...

YouTube content creators have to jump through increasingly high hoops to monetize their presence on the platform.

Nevada County faces fine by California political watchdogs after using taxpayer money to campaign for a sales tax increase that voters ultimately rejected.

Starting February 1, 2027, new YouTube Partner Program applicants will need twice as many watch hours — or twice as many Shorts views — to share in ad revenue.

Note that YouTube Premium is the only official way to watch all your favorite videos, channels, and content creators without ...

YouTube is rolling out new requirements for creators who want to make money on the platform. Starting in February 2027, creators who wish to join the revenue-sharing tier of the YouTube Partner ...

Sauce Gardner says a Detroit contractor ghosted him after taking $500,000 for his hometown building. Now he's suing for $1.4 million.

Gap is bringing together on-the-rise talent from the worlds of music and Hollywood for a fall campaign centered on its denim lineup, according to a press release shared with Marketing Dive. "Denim on ...

YouTube is doubling its watch-time and Shorts-view requirements for new creators seeking ad revenue, making entry into its Partner Program considerably tougher from 2027.

YouTube has confirmed major changes to the Partner Program that allows creators to monetize their channels, as well as ...

Creators who want to start earning on the platform will need at least 8,000 qualified watch hours over the past year or 20 million qualified Shorts views in the last 90 days.