As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

Thus, it’s crucial you invest time and money into building buyer personas for your product that will inform your pricing ...

Both of these product launches were hindered by a pricing strategy that limited the success of the brand. The efficacy of the product was overshadowed by the pricing strategy. "Determining the ...

Dynamic pricing - a strategy that adjusts prices based on demand, competition and other market factors in real time - is ...

It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. One way ...

Google’s new pricing strategy for Workspace is a prime example ... integration of AI into Workspace signifies more than just a product enhancement; it represents a calculated move to solidify ...

The transition to outcome-based pricing will occur in stages. Many gen AI products and add-ons are already adopting ...

When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing ...