After the soda company introduced a new brand design, some fans spotted similarities to the typeface used by the cigarette brand. Enter the font nerds. By Remy Tumin Coca-Cola, one of the world’s most ...
In the coming months, you’ll find every Coca-Cola variant displaying the same uniform look in the soda aisle. The company just revealed a new global visual identity that will roll out in over 200 ...
Coca-Cola has unveiled updated can designs as part of a global brand refresh spanning packaging, stores, vending machines and digital platforms. Coke is changing up its look, but the company is not ...
During the World Cup, I would run into them in the elevators of the hotel where I was staying in lower Manhattan: men and women wearing tags with a logo more recognizable worldwide than just about any ...
When American pharmacist John Stith Pemberton reached his eureka moment on May 8, 1886, his formula for what would become Coca-Cola sparked a global soft drink revolution that still reverberates today ...