One of the upgrades that caught my eye during the livestream was the announcement of a new storage tier for the baseline S25, which now comes in a 512GB storage option in addition to the existing 128GB and 256GB variants – but, for some reason, not in the US.

Samsung's new AI-forward flagship smartphones are on deck.The South Korean tech giant unveiled the Galaxy S25, S25+, and S25 Ultra during its Galaxy Unpacked livestream on Wednesday, Jan. 22, showcasing their sweeping integration of AI features but otherwise minimal spec upgrades.

If that’s not enough to entice you to upgrade to the newest Android mobile on the block, then a free pair of earphones may be. Shoppers who paste in the code ‘S25LIVE’ will get the Galaxy Buds 3 worth £159 for £0.