JCPenney has hired Mischief @ No Fixed Address to manage its creative business as the beleaguered department store chain ...

The move comes as the U.S. ad industry enters the fourth month of a contract standoff between Paramount and Nielsen.

To kick off 2025, Ad Age asked industry leaders to share their predictions on all things advertising and creativity.

From AI to personalization, older creativity and a renewed focus on DEI, here are trends ad leaders expect (and hope) will come into play in 2025.

Nearly 2 in 3 Americans (63%) say that improving their diet is “frequently” one of their New Year’s resolutions, according to ...

Universal Ads from Comcast’s FreeWheel aims to compete with tech giants in aggregating inventory for first-time TV marketers.

Costco is defending its DEI practices amid calls for a boycott, offering a lesson for other brands facing similar pressure.

In 2025, AI will mature as a tool to help marketers improve advertising performance, according to experts. The technology’s ...

Are you a print subscriber? Activate your account. By Brandon Doerrer - 21 hours 15 min ago 1 day 18 hours ago 3 days 10 hours ago By Erika Wheless - 5 days 15 hours ago By Hans Greimel - 1 week ...

Since CES is an opportunity for marketers to finalize their agendas for the new year and begin planning for the next, ...

TikTok head of ads in North America Sameer Singh is leaving the platform, according to an internal memo shared with Ad Age.

The bombshell link between cancer and alcohol consumption outlined in an advisory from the U.S. Surgeon General on Friday ...