Somewhere along its never-ending quest to increase engagement, Meta realized that giving Facebook users more of what they ...

A frantic search revealed this was a regular occurrence for users of tech giant Meta’s social media platforms Facebook and ...

Meta has committed to giving Facebook and Instagram users in the European Union a choice when it comes to personalised ads, ...

The new AI assistant being tested is designed to offer more personalized help with things like account recovery, managing ...

Facebook’s latest shift toward an Instagram-like experience raises new questions about the platform’s overall direction.

Reels and direct messaging have been the most popular features on Instagram, the company said earlier this year, which is why ...

An us-versus-them mentality has emerged between Meta’s top artificial intelligence team and longtime lieutenants to Mark ...

The European Commission said Meta, which owns both platforms, is giving users the option of sharing less data in exchange for ...

Meta Platforms is an AI winner, driving user growth, engagement, and ad pricing through advanced AI/ML integration. Click for ...

This article breaks down two key tax issues facing Meta: its 87% effective tax rate and its nearly $16 billion tax bill ...

Meta's proposal to use less personal data for targeted advertising in its pay-or-consent model that will be rolled out next ...

When you know exactly who you're speaking to, it’s easy to suppress redundant spend, prioritize high-value targets and scale ...