Poppi’s influencer vending machine backlash—what marketers can learn
Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...
How a Children’s Toy Company Launched a TV Juggernaut
What I learned was that the puppies were characters in a TV show called Paw Patrol, which is about the adventures of a ...
Marketing winners and losers of the week
Viral Pink Stuff cleaning brand gets a boost and Buick gains on Kendrick Lamar plug—plus why it was a bad week for Joan, Poppi and Tesla.
Woman Sparks 'Wild' Debate Over How People Use Common Kitchen Appliance
"If it doesn't survive in the dishwasher, it doesn't live in this house," said one user on the great dishwasher debate.
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The Making of Modern Britain
Post-1945, Britain quickly relinquished its status as the world's largest imperial power, but it was the massive cultural and social changes at home that truly transformed British society. Why did ...