But these brands also have taken a page out of luxury brands’ playbook by being choosy about where they make their shoes ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

By investing time and resources into strengthening your brand before entering fundraising mode, you're laying the groundwork ...

Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

This avoids the risk of inadvertent or uncertain licensing and makes it easier to grant both exclusive and non-exclusive licences for different elements of the brand. For example, if a chocolate brand ...

Demonstrating your financial management skills through a good credit history can be useful if your personal brand revolves ...

Running may be On Holding's claim to fame in the footwear market. But executives of the Swiss athletic brand are making sure ...

We take a deeper look at how food and drink brand agencies work to make their clients' brands stand out from their ...

Sponsored by MCI   Influencer marketing may seem like a strategy reserved for mega-brands that partner with content creators with millions of followers, but it can be a surprisingly accessible way to ...