In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

Shaun Rein, China Market Research Group founder, joins 'Power Lunch' to discuss the Chinese consumer being under pressure, where they're spending and more.

She adds, “To win with this community who wields $2 trillion in buying power, brands must ... for Black consumers is how companies fail to attribute these phrases and images to the origins ...

A growing number of organizations and activists are calling on consumers to boycott retailers. We explain why.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

The Gap has a proven model to generate cashflow and profitability and is a steady dividend payer. Read why I am bullish on ...

Calls are mounting for consumers to boycott retailers. Here's why, and which California businesses are among those targeted.

The Most Chosen Consumer Brand on the Planet -- Up 711,600% Since Its IPO -- Is Set to Make History in 2 Weeks ...

If consumers were able to keep pace with the incredible inflation of the early pandemic, they should be able to weather any ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

Consumer spending is influenced by everything from brand loyalty to what’s trending. We discover the key factors that influence purchasing decisions ... consumer spending is the often-underestimated ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...