Georgie Gardner missing from Nine Upfronts event after horror week for broadcaster
Many within the industry struggled to believe Nine would go ahead with its ‘Upfronts’ this week following the result of its ...
B and T18d
Nine Upfront Reaction: ‘Media Metrics Are Dead’ – Outcomes Focus A Big Hit, But Upfront Light On Content & Stardust
Nine’s core message at this year’s Upfront event in Sydney’s Carriageworks is that it is a multimedia company that wants to be marked by outcomes and effectiveness, not solely on audience.
The Daily Telegraph18d
Georgie Gardner missing from Nine Upfronts event after horror week for broadcaster
Picture: Matrix The upfronts come as it is believed recently appointed Director of News & Current Affairs at Nine, Fiona Dear has taken leave. Nine would not comment yesterday but it is believed ...
AdNews20d
Nine Upfront: A rebuilt data stack
Nine has rebuilt its data stack to create one of the most advanced audience data platforms for advertisers in Australia. The media group will also expand 9Tribes to include more new intender ...
AdNews20d
Nine Upfront: Adgile and DataCo partnerships
Nine, at its upfront 2025, announced partnerships with Adgile and DataCo, enhancing the media group's advertising measurement and attribution capabilities. The Adgile collaboration will provide ...
Mumbrella18d
‘The focus was simple – don’t over complicate’: Industry reacts to Nine’s Upfront
Callum Wells, planning director, UM Australia While Nine’s upfronts this year may not have had quite the same pomp as previous years, they did assert their footing as market leader across the ...