Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...
The unveiling of Huggies Special Delivery diapers marks the brand’s entry into the growing premium category within the baby sector. Made with plant-based materials and loaded with the promise of ...
Huggies’ foray into the “super-premium” diaper market will be accompanied by a highly targeted media plan to reach an affluent audience – a move away from the Kimberly-Clark brand’s typical mass-reach ...