Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

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Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

If you’re an 80s person like me, heuristics might make you think of that British band that sang "Sweet Dreams are made of This." That’s Eurythmics, not heuristics! Daniel Kahneman and Amos ...