Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...
Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...
One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...
(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...
Roughly half of all viewing in the United States that holiday was on streaming services, said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional ...
Former Jacksonville Jaguars defensive coordinator Ryan Nielsen has found his next stop. "Former Jaguars and Falcons defensive coordinator Ryan Nielsen is expected to join the Bills staff as a ...
Ever since I took over as the editor in the newsroom, there are a few things I’ve been impressed by on a daily basis. Near the top of the list is the fact that we have a couple of reporters who are in ...
As noted by Drew Lerner of AwfulAnnouncing.com, the kicker comes from changes Nielsen recently has made when it comes to measuring out-of-home viewing. Last month, Brian Steinberg of Variety.com ...
England prop Ethan Havard isn’t just out of Wigan’s trip to Las Vegas - coach Matty Peet says the 24-year-old will be sidelined for “a few months at least”. Peet revealed the blow after ...
Streaming as a viewing category leveled up again in December, according to Nielsen‘s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively ...
NEW YORK—Heavy viewing during the Thanksgiving and Christmas holidays helped increase overall viewing by 4% month-over-month in December, according to Nielsen’s The Gauge report. That report, which ...