Frito-Lay upgrades FIFA sponsorship with fan awards at men's and women's World Cups
Texas-based snacks maker Frito-Lay will be a global sponsor for the next men’s and women’s World Cups and back a “fan of the ...
FIFA teams up with UN health agency for campaign to educate world soccer about concussion
GENEVA (AP) — FIFA teamed up with the World Health Organization on Wednesday for a campaign to educate the soccer industry ...
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Fifa extends Lay’s partnership for next men’s and women’s World Cups
The agreement with snacks giant Lay's will cover the men’s 2026 Fifa World Cup and the Women’s World Cup in 2027.
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Frito-Lay upgrades FIFA sponsorship with fan awards at men's and women's World Cups
The FIFA deal covers just the Frito-Lay brands ... Joining with FIFA ahead of the 2022 World Cup was “a great way for us to talk directly to the Hispanic community,” Frito-Lay, which has ...
FIFA's World Cup qualifying draw for European teams to give Nations League more weight
GENEVA (AP) — FIFA is preparing a more complicated draw for the European World Cup qualifying groups, giving greater weight ...