AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...

Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...

The TishTash Group now includes several key divisions which strengthen its direct-to-consumer engagement strategy ...

This article explores why consumer brands must use CRO strategies for business growth and the limitations they must overcome ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

Algorithms are rewriting the marketing playbook. Nearly 60% of global advertising investments are already influenced by ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

Iris Americas’s Jill Smith, CEO shares the 3Rs of connecting to communities; reach, role and relevance, which she believes ...