The TishTash Group now includes several key divisions which strengthen its direct-to-consumer engagement strategy ...

The U.S. Food and Drug Administration, part of the agency Kennedy oversees, plans to work with the industry to create a ...

With rising consumer demand, brands are leveraging influencer marketing, quick-commerce, and experiential campaigns to stay ...

Puma has pledged to reinvest “freed-up” resources from its efficiency programme into brand and product to complement its ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

Leveraging technology, data insights, and artificial intelligence should aid Campbell's efforts to timely bring consumer-valued new products to the shelf while also attracting new consumers to the ...

People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.

Iris Americas’s Jill Smith, CEO shares the 3Rs of connecting to communities; reach, role and relevance, which she believes ...

How Grammarly is making the leap from consumers to enterprises with AI-powered communication and a B2B marketing strategy that keeps it human and engaging.

Havells has roped in the star couple, Nayanthara and Vignesh Shivan, as brand ambassadors for the South Indian market. This ...

ENDVR’s Consumer Cash Back feature closes the gap between online discovery and in-store purchase, giving brands a new way to ...

Bisleri CEO Angelo George outlines the brand’s transformation from a premium bottled water brand to a household name ...