Why Brands Should Avoid Using the Catchy Nicknames Consumers Give Them
People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.
3 Ways AI Can Create More Tailored Marketing Strategies for Retail Brands
AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...
‘Lovebombing’: Expert says brands aren’t just marketing. They’re priming you to be in a cult
As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...
Campaign Middle East on MSN1d
The importance of integrated shopping for brand visibility and consumer recognition
In an increasingly globalised market, the challenge for brands to maintain visibility and adopt consumer recognition ...
Progressive Grocer2d
Marketing CPG Brands at the Algorithmic Crossroads
Algorithms are rewriting the marketing playbook. Nearly 60% of global advertising investments are already influenced by ...
ZAWYA3h
TishTash transforms into a consumer and data-driven PR & marketing powerhouse
The TishTash Group now includes several key divisions which strengthen its direct-to-consumer engagement strategy ...
Marketing Week2d
‘Brands are by default suspicious’: Unilever’s new CEO identifies influencer marketing as key pillar of strategy
Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...
The playbook for luxury fashion marketing has evolved — 6 strategies can help brands survive the industry's slowdown
Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...
Marketing Dive9d
Why Sprite is making Chill a permanent part of its brand portfolio
Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...