This phenomenon is known as “conspicuous consumption.” Usually, loud product branding is implemented in these types of products to prey on consumer psychology. It particularly appeals to the ...

Called "underconsumption core", it rejects conspicuous consumption and overspending, and instead celebrates minimalism, sustainability, shopping less and reusing more. Although the intention of ...

A significant portion of the new disposable income will likely be channelled into non-essential goods and services, ...

Wilson, Anne, Silvia Bellezza, and Michael I. Norton. "Minimalism as a Status Symbol: When and Why We Admire Conspicuous Non-Consumption." Working Paper, October 2019.