After the soda company introduced a new brand design, some fans spotted similarities to the typeface used by the cigarette brand. Enter the font nerds. By Remy Tumin Coca-Cola, one of the world’s most ...

In the coming months, you’ll find every Coca-Cola variant displaying the same uniform look in the soda aisle. The company just revealed a new global visual identity that will roll out in over 200 ...

Coca-Cola has unveiled updated can designs as part of a global brand refresh spanning packaging, stores, vending machines and digital platforms. Coke is changing up its look, but the company is not ...

During the World Cup, I would run into them in the elevators of the hotel where I was staying in lower Manhattan: men and women wearing tags with a logo more recognizable worldwide than just about any ...

Six months after its 2024 launch, Coca-Cola pulled its spicy-flavored soda from shelves. Now, it may be giving the offering another chance. Earlier this week, the beverage giant filed a trademark ...