Gary Illyes says faceted navigation and action parameters dominate Google’s crawl waste, trapping bots in infinite URLs and straining servers.

New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.

What is the issue. Crawling issues can cause your site to lag and slow, it can overload your server, and make your website unusable and inaccessible. If a robot goes off on your site and gets into ...

Microsoft has rolled out multi-turn search globally within Bing search results. Microsoft will add a Copilot search box to the bottom of the Bing search results, as you scroll down the search results ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.

Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.

Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals ...

Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping ...

Like recently, “Some 79% of almost 100 top news websites in the UK and US are blocking at least one crawler used for AI ...