What: An eyeliner that will last you all day, all night, and beyond. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with ...

Things just got real. A drugstore favorite brand just dropped something that's actually "swimming on the first date approved," if that's actually a real thing. A game-changer for anyone on the market ...

This will create the base of your cat eye. Step 4: Then, use the Maybelline Tattoo Studio Gel Pen in Deep Onyx to draw another light line just above your cat eye from the outer crease to the outer ...