AI transforms loyalty programs by predicting customer needs, automating engagement and delivering hyper-relevant offers.
In today’s highly competitive market, businesses are constantly searching for effective ways to engage consumers and build ...
That limits the airline's ability to depend solely on conventional frequent flyer program models that work based on ...
When your customers feel valued and heard, they’re not just likely to return — they’ll spend more, forgive mistakes, and ...
In 2025, the best brands will weave trust, safety and security into their core value propositions and brand promises to ...
In this op-ed, Ayaan Mohamud, RVP Marketing APJ, delves into the stakes of loyalty and what it means for brands in today’s ...
One key approach that has gained prominence is ethical marketing. Ethical marketing is not merely about adhering to legal ...
The rising collection and storage of sensitive and personal information have made data privacy a growing concern. Data ...
The first step in improving customer experience is understanding what your customers truly want. This means going beyond ...
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