(Reuters) - Warner Bros Discovery's streaming platform Discovery+ is increasing its monthly subscription price by $1, the company said on Tuesday, becoming the first streaming service to raise rates in the new year.

Warner Bros Discovery is raising the price of its Discovery Plus streaming service, according to a notification sent to subscribers on Tuesday.

The price hikes for streaming services have already started for 2025. Discovery+ has announced its plans are increasing in price for all subscribers. The Discovery+ plan with ads will go up to $6 per month,

Discovery+ is hiking its prices in the U.S., bringing the cost of its ad-supported tier to $5.99 per month and ad-free tier to $9.99 per month. The $1 increases will take effect immediately for new subscribers,

Discovery+ is increasing the price for both its ad-free and ad-supported tiers by $1. As of Tuesday, the price for the streaming service in the U.S. will be $5.99 for the ad-supported monthly plan and $9.