As well as turning personal data into shareable moments, Spotify’s great marketing genius is introducing new features to keep it fresh, like a “listening age” based on the release years of the songs you listen to most. Podcasts and audiobook highlights were also introduced, driving a global conversation across social media.

Spotify Wrapped is bluntly telling users their "listening age," which in many cases is several decades older or younger than their actual age. It's a calculated strategy.

The end of 2025 is almost upon us. And it’s time to unpack Spotify Wrapped. On Wednesday, the music streaming giant delivered its annual recap — giving its hundreds of millions of users worldwide a look at the top songs,

As millions of users flock to Spotify to get their Spotify Wrapped, a coalition of progressive groups are urging people to protest the streaming service.

A whole host of parents shared how their audio profiles have been commandeered by cartoon sidekicks and white-noise tracks.

Bad Bunny, who will perform the halftime show at the 2026 Super Bowl, overtook Taylor Swift this year as the top artist globally. Swift was recognized with the title last year after racking up more than 26.6 billion global streams in 2024. In the U.S., Swift was recognized as the 2025 top artist of the year.

Tired of your family's music taste impacting the joint Spotify account? The streaming service has a way to remove songs other people have listened to.

After last year's flop, Spotify Wrapped engagement is up 19% and shares were up 41%, the company says.

The results are equal parts hilarious, chaotic and weirdly accurate