Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...

Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

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On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day (NGID). As our ...

Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be successful, it has to stick in the consumer’s memory—or so the saying goes. But what ...

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Disability representation on television is increasing, but slowly. And in an ever-expanding programming landscape, it’s also increasingly harder to find, and viewers in the disability community are ...

In the U.S., the annual Upfront (and Newfront) events put TV media in the center spotlight. This year, we’re diving into the Nielsen data to help the industry understand the trends that are shaping ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...

Social influencers are increasingly impacting audience purchasing behaviours. To better understand how brands can maximise their advertising strategies through social media, Nielsen has released new ...

The sixth Annual Marketing Report explores how global marketers are allocating budgets and measuring success—all with an eye on proving and improving ROI NEW YORK – April 25, 2024 – Nielsen, a global ...