These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

TikTok’s potential fates are complex. The Supreme Court could scrap the Protecting Americans From Foreign Adversary ...

The U.K.-based restaurant chain’s ‘Open Your Mouth Mind’ campaign aims to ‘edutain’ Gen Z on its offerings ...

European brand MSC Cruises will air its first Super Bowl spot this year as it seeks to build awareness in the U.S.

Predicting the future of creativity feels harder with each passing year, as the rate of change in the ad business accelerates ...

Aron North, Mint Mobile’s strategic advisor and former CMO, outlines the brand’s marketing approach on the Marketer’s Brief ...

This is a metric that very much matters at many companies, even if it shouldn’t. It has many flaws, yet remains deeply ...

As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.

Saquon Barkley trolling New York Giants fans for Unisom and clothier Mack Weldon’s quirky spots with guys letting loose.

McDonald’s has made the latest move in the value wars with a new campaign starring John Cena. The campaign highlights McValue, a “Buy One, Add One for $1” platform meant to appeal to price-sensitive ...

NameTheBias exposes how name bias in U.K. hiring practices impacts earning potential before a person even sets foot in an interview ...

As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them to make decisions with the digital stewardship of their parents and ...