Fiesta Productions, a new float-building company approved for the 2026 Rose Parade, is continuing the legacy of recently ...

Paid for by Honda, the parade’s presenting sponsor, the float was dazzling. Decked out in red, white and yellow flowers, it ...

People all over the world will tune in on January 1 for one of America's oldest New Year's traditions: the Rose Parade.

On New Year's Day, the work of a Grand Rapids area florist was included amid several flower-covered floats that traveled down ...

A Torrance tradition continued on Wednesday, Jan. 1, with a little help along the way. The city’s float, “What a Beautiful ...

To drive tourism, Mississippi celebrated its musical heritage at the 2025 Rose Parade with an award-winning float, music and ...

The self-built La Canada float for the 136th Rose Parade answers the question: Can a float run on battery-electric power?

The sidewalks along Colorado Boulevard on New Year's morning in Pasadena will be filled with crowds watching the 2025 Rose ...

The Army kicked off its 250th birthday celebration at the 136th Tournament of Roses Parade, where its "This We'll Defend: 250 ...

The activation marked the latest phase of the ongoing It Takes 2 campaign from Boehringer Ingelheim and Eli Lilly.

The Rose Parade displayed its annual array of vibrant floats, boisterous bands and high-stepping equestrian units on ...

Visit Mississippi’s Parade Float was awarded the Past President’s Award at the 136th Rose Parade. This award recognizes ...