We also intend to offer additional privacy controls, so we plan to introduce IP Protection into Chrome’s Incognito mode,” he wrote, adding: “We’re grateful to all the organizations and ...

It’s a significant and risky move for Google. The company is bending over backwards to make these changes without giving itself a competitive advantage, which would enrage the anti-monopoly ...

Next year, Google will get rid of third-party cookies, the tracking tool marketers and data hogs have used to follow you around the web since 1994. To replace the cookie, Google has an offering ...

Privacy Sandbox evolution. Google’s latest Privacy Sandbox update introduces a consent-based model for third-party cookies, allowing users more control over their data.

The Privacy Sandbox components included in the rollout are now generally available for Chrome users. Historically, brands delivered personalized ads to consumers using third-party cookies.

FILE PHOTO: The logo of Google is seen outside Google Bay View facilities during the Made by Google event in Mountain View, California, U.S. August 13, 2024. REUTERS/Manuel Orbegozo/File Photo ...

The privacy feature isn’t meant to completely stop advertisers from targeting audiences, but it is designed to limit the personal data that those advertisers get access to.

As a part of the rollout, users will also get access to some controls for ads. If you have clicked on “Got it” when you saw the pop-up, the privacy sandbox experience will be enabled by default.

How the Industry is Reacting The ad tech sector’s reception of these changes has been varied. Larger companies with more resources have been proactive in integrating these new technologies into their ...

Apple blew up the advertising market in 2020 when it gave tracking an opt-in feature on iOS. Since then, Google—the world's biggest advertiser—has been slow to roll out its solution for ...

Over the course of my 20-year career in digital advertising, I’ve mostly considered Google’s advertising business to be a threat to independent media. You might expect that I would be very critical of ...

Latency’s drag on viewability At present, when PAAPI wins an auction, the result is an average increase of 1500 milliseconds of additional latency. Publishers aim to reduce latency as slow delivery ...