There is a sense that Google is slipping further behind when it comes to resolving regulators’ concerns. Google’s thankless ...

While marketers know that finding a solution to replace third-party cookies is critical to future success, some research suggests that marketers are still working to hone their individual solutions.

Just last month, Google was slapped with another allegation concerning the Sandbox’s privacy practices. Nonprofit organization Noyb (None of Your Business), helmed by privacy activist Max ...

Adform was upfront with clients that they might not see a satisfactory return. “We needed to set expectations that we can’t promise the same cost per click, the same CPMs, so they might be ...

Although Google will continue to support cookies in Chrome, the company has promised to “enhance tracking protections” in Incognito mode, which already blocks third-party cookies.

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

The ICO has been infamously weak at standing up to tracking by the ads industry, despite the regulator’s public acknowledgement that cookie-based tracking and profiling violates privacy laws.By ...

The logo of Google is seen outside Google Bay View facilities during the Made by Google event in Mountain View, California, U.S. August 13, 2024.

Share with Your Friends. Google Chrome Keeps Third-Party Cookies Settings, Lets Users ‘Make an Informed Choice’ ...

What’s next.The CMA plans a public consultation on any proposed changes to the commitments in Q4 2024. Industry stakeholders, including ad tech companies and publishers, will have a chance to ...

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