The countdown to third-party cookie deprecation is on. Chrome started deprecating cookies for an initial 1% of users earlier this month, to facilitate real-world testing and will begin phasing out ...

Privacy Sandbox promises to enhance privacy with new APIs. But will Google make a move with regulators watching?

Here's a preview of the Privacy Sandbox, the newfangled way companies will follow you around the web that's supposed to be better for your privacy.

A UK-based early-stage startup called Paapi is building a platform to help advertisers with privacy-safe ad measurement.

Latency’s drag on viewability At present, when PAAPI wins an auction, the result is an average increase of 1500 milliseconds of additional latency. Publishers aim to reduce latency as slow delivery ...

Google has released a security update for Chrome to address half a dozen vulnerabilities, one of them actively exploited by ...

Reuters FILE PHOTO: The logo of Google is seen outside Google Bay View facilities during the Made by Google event in Mountain View, California, U.S. August 13, 2024. REUTERS/Manuel Orbegozo/File Photo ...

In collaboration with Google's Android Sandbox team, AppsFlyer also launched one of the first Sandbox Attribution Reporting API dashboards that offers marketers privacy-compliant analytics.

The tech giant's alternative to trackable cookies works by anonymizing data, implementing stricter access controls, and targeting groups of users. That's a big adjustment for small companies.

The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.

Google's dominance through Chrome and Android platforms, which command the lion's share of internet users, makes adapting to Privacy Sandbox a critical necessity for ...

Google annual hardware event in Mountain View ·Reuters Akash Sriram and Harshita Mary Varghese Updated Wed, Sep 18, 2024, 12:19 PM3 min read ...