Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...

The new commercial laptops replace the Latitude line and come with Lunar Lake processors and a screen upgrade.

Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell Pro Max (Plus), which is a step above the Dell Pro Max (Base), which is a ...

Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware, new designs, and new names. The new Dell Pro lineup — business devices geared towards professionals — are now ...

Dell PCs now fall into three categories called Dell, Dell Pro, and Dell Pro Max, each representing a different use case: everyday tasks, business, or demanding apps, respectively. Within each ...

At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

A look at some of the more notable enterprise notebooks from CES 2025, and why I expect AI PCs to go mainstream this year.