Costco is not here for the anti-DEI rhetoric, pushback or bullying. In a recent BOD meeting they double downed on DEI. Let's explore what they said & what we can learn.

In a cultural back-and-forth that’s been defined largely by posturing, pandering, and threats, Costco is trying to stick to business. Branded is a weekly column devoted to the intersection of marketing,

Costco has set a great example of finding the value in values — and a precedent that hopefully many more companies will follow.

Costco’s defense of its DEI efforts holds valuable insights for companies navigating challenges to diversity, equity and inclusion programs.