Do you think technology is an essential element of ABM or an adaptation? Tenessa: The future of ABM is technology and data-driven. With the right strategy in place, technology can fuel the whole ABM ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Account-based marketing (ABM) has moved firmly into the mainstream. When asked how important it is for their marketing strategy to nurture individual accounts and customer relationships, 46.7% of B2B ...

Account-based marketing (ABM) has evolved from a niche tactic for high-value accounts to a strategic growth engine for B2B organizations. However, as marketing leaders look to expand their ABM efforts ...

The campaign outperformed the incumbent media partner across every KPI benchmark as AI Digital delivered a 3x higher ...

Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its value is widely accepted, a recent Forrester report commissioned by ...

Marketing and advertising executives are constantly battling for attention in a saturated digital landscape, especially when attempting to land those coveted high-value B2B accounts. When the C-suite ...

Traditional approaches emphasize expensive tech stacks and campaigns, but even small businesses with limited resources can effectively implement ABM by leveraging existing resources, low-cost tools ...

In the evolving world of B2B marketing, two powerhouse strategies have emerged as the leading methodologies for driving lead generation and revenue growth—Account-Based Marketing (ABM) and demand ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

Vereigen Media’s expanded ABM approach is designed to meet that reality head-on and solve that gap by enabling brands to ...