Aitana Lopez is part of a growing wave of AI-generated influencers attracting millions of views as brands race to cash in on ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

Virtual influencers are AI-generated personalities that act, talk, and connect in the same way that actual people do, if not better. They're fashionable, consistently on-brand, and devoid of human ...

The virtual influencer market hit $6 billion in 2026 and is growing 26% annually. Top AI creators like Lu do Magalu earn ...

They don't age, complain, cancel gigs or doomscroll like the rest of us, and they're cashing bigger checks than some of the flesh-and-blood stars they were once modeled after. In a plot twist straight ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Most of us know that the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsement and Testimonials in Advertising (the Guides) were updated in June 2023. While the Guides aren’t law, ...

Virtual influencers (VIs) are computer‐generated personas, often driven by artificial intelligence, deployed by brands and agencies to engage consumers across social platforms. Ranging from highly ...

What if you could create an Instagram influencer who never sleeps, doesn’t need a paycheck, and can churn out content 24/7—all powered by artificial intelligence? It might sound like science fiction, ...

Some of the most popular people on social media aren’t people at all, but the digital handiwork of artificial intelligence — and after years in the making, the rising tide of AI influencers is poised ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.