Airline deploys AI travel agent and it hasn't been a disaster Non-human travel agents are here. Virgin Atlantic earlier this ...

Virgin Atlantic introduces an AI-powered Concierge built with OpenAI, redefining travel assistance through voice interaction and seamless digital personalization.

At a media event Tuesday night, the U.K.-based airline announced key upgrades to its services and fleet. Here’s what to know. ByJennifer Leigh Parker, Contributor. Forbes contributors publish ...

Unlike British Airways, which offers first class on a significant portion of its long-distance flights, Virgin Atlantic's most premium cabin is "Upper Class". Upper Class is essentially equivalent to ...

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Virgin Atlantic is taking its commitment to the travel trade to new heights, giving one lucky travel agent the chance to win ...

Tens of thousands of Virgin flyers could get a points boost next year as the airline’s new loyalty reward scheme comes into ...

The two-stage brand showcase harnessed multiple Virgin Atlantic and Virgin Atlantic Holidays touchpoints across the traveller journey.