For this year's Christmas matchup, NBA superstar Stephen Curry opted to wear a throwback - with updates - from his early days ...

Under Armour’s Curry Brand is closing out 2024 with the Curry Fox 1 “The Beam” sneakers. The shoes have been officially ...

Stephen Curry, partnering with Under Armour, is challenging Michael Jordan's dominance in the sportswear industry. With the ...

Warriors star Stephen Curry made a showstopping appearance at Sneaker Con on Sunday as the convention made its way to the Bay Area.

In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

Los Angeles Lakers’ G-League guard Quincy Olivari is finalizing a shoe deal with Stephen Curry’s Under Armour Curry Brand, according to ESPN’s Shams Charania. Olivari has previously ...

For Kings fans and sneaker enthusiasts, the Fox 1 ‘The Beam’ offers a chance to step into the shoes of one of the NBA’s most ...

Hanna and Haley Cavinder signed an exclusive NIL deal with Under Armour, which has a net valuation of $3.55 billion, in July.

"I've done all kinds of things, but not necessarily something that an athlete can go and perform in. For me, that was a home ...

Under Armour continues to expand its global reach through high-profile athlete endorsements, such as Stephen Curry’s successful promotional tour in China and the upcoming launch of De'Aaron Fox ...