Cath Kidston has appointed digital marketing agency Stickyeyes to lead its PPC activity in the UK after a competitive three-way pitch. Stickeyes' worked on the brand's PPC activity in the US when it ...
Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...
The UK PPC Blog reports that Google AdWords UK has changed their AdWords trademark policy to be more aligned with the US policy. An email sent to him said: If you’ve submitted a complaint letter ...
When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.