In order to come up with an effective and well-rounded brand awareness campaign, it is important to identify and differentiate the various types of brand awareness. Previously, we’ve written an ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

In my almost 15 years of experience in luxury design, I had the opportunity to meet some of the brightest minds, most talented people and most prolific over-achievers in the industry, and got a good ...

Advancements in artificial intelligence, most notably in generative image technology and large language models, have sparked both excitement and a wave of apprehension across numerous industries.

There was a time when retail companies had more control over branding. That’s no longer the case. The introduction of e-commerce brought additional challenges and opportunities in branding. Now, ...

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica. The ...