There are many factors that influence our travel decisions. Sure, stunning pictures on Instagram play something of a role. But the leading influencer of travel decision making is not a high-paid ...

WHY IT RATES: The improvements will give travel advisors more ways to impress clients and grow their business.-Patrick Clarke, TravelPulse Senior Writer Avoya Travel, one of the travel industry's most ...

As 2025 draws to a close, the UAE’s tourism and digital marketing landscape stands transformed — shaped by record visitor ...

Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending ...

So says the World Travel & Tourism Council (WTTC), which also found that Asia-Pacific is expected to be most heavily impacted with up to 49 million jobs at risk throughout the region, representing a ...

PHOENIX--(BUSINESS WIRE)--Beginning this week, the Arizona Office of Tourism (AOT) debuts a new travel and tourism advertising campaign promoting the Grand Canyon State as a world-class, leisure ...

In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they ...

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success ...

Should you invest in blog content or email content for your travel brand? Take a look at the factors and benefits of both types of content. Less than five years ago, starting a blog was a huge ...

Economic uncertainty has caused marketers to slash their advertising budgets. But consumers are traveling and companies like Booking Holdings and Carnival are boosting ad spend. The travel industry ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. If 2025 was the year of ...

To succeed in a highly competitive environment such as travel, you need to choose an appropriate advertising strategy that correlates with your business’s goals and priorities (without going bust in ...