The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Stop me if you’ve heard this one before: A new ad tech company wants to use AI to make advertising analytics quicker and more efficient. A little clichéd? Perhaps. But there’s nothing wrong with a ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Nigeria's social media advertising market is booming, fuelled by hyper-local targeting that leverages users’ movements and habits.