But these brands also have taken a page out of luxury brands’ playbook by being choosy about where they make their shoes ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

By investing time and resources into strengthening your brand before entering fundraising mode, you're laying the groundwork ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

Running may be On Holding's claim to fame in the footwear market. But executives of the Swiss athletic brand are making sure ...

Bustle's editors are revealing the best celebrity beauty brands out there — including About-Face, Being Frenshe, Victoria Beckham Beauty, and more.

This avoids the risk of inadvertent or uncertain licensing and makes it easier to grant both exclusive and non-exclusive licences for different elements of the brand. For example, if a chocolate brand ...

"You can't just list garbage, for lack of a better term, and expect a great result." ...

Vuori’s prices are similar to other athleisure brands and reflect its upscale offerings with pants and leggings, for example, ...