In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

By investing time and resources into strengthening your brand before entering fundraising mode, you're laying the groundwork ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Lawyers at A&O Shearman discuss six clauses typically found in brand licenses and identify the main points to consider ...

After an M&A transaction, a well-executed brand positioning exercise can be the difference between a smooth transition and a ...

Early on, the Trump campaign's messaging plan was clear. Position the race as between two Presidents with four-year records ...

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

We take a deeper look at how food and drink brand agencies work to make their clients' brands stand out from their ...

Jithin Sethumadhavan, Vice President of Strategy & New Initiatives at Qoruz, shares key strategies for brands aiming to make ...

By Chris Baumann Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a favourite mug, a special keyring or a novelty plate?

In the competitive marketplace, branding goes beyond simple logos or visual designs; it profoundly impacts how customers perceive and engage with a business. The essence of successful branding is the ...