In today’s fashion cycle, trends come and go faster than ever thanks to TikTok. Blink, and you’d have missed the strawberry dress, JW Anderson’s Harry Styles cardigan, Angelcore, the duvet dress ...

Pastel isn’t just for “girly girls” in today’s fashion world. You’ll find this saccharine palette present nearly everywhere – in beauty brands, spring and summer collections, and even household items.

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

Move over vanilla girl, there's a new TikTok tribe in town. She's a soft girl, wearing head-to-toe pastels with a smattering of faux freckles painted over rosy pink blush and butterfly claw clips in ...

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The gamer girl, otherwise referred to as the kawaii gamer or pastel e-girl, is a familiar sight in the world of video games. Neon pinks decorate the wall behind her, as she types on her ...