Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

Meta and YouTube face trial over social media addiction. Find out about KGM's lawsuit regarding push notifications, algorithm ...

Social media addiction among teenagers has taken a worrying turn. In a recent lawsuit against Meta, TikTok, and YouTube, a 19-year-old and her mother have accused the tech giants of knowingly harming ...

While social media can be a cause of anxiety, a researcher at the U of A also found that social media can help reduce anxiety for young adults who have specific personality traits.

By Priyanjana Pramanik, MSc. New research suggests perceived emotional support on social platforms may relate to lower ...